Specimen № 01 · Biomedical engineer & MedTech product manager
Simone Hugar.
I treat product decisions like experiments. I form a hypothesis, test it against clinical and commercial reality, and let the result decide what ships.
Index / 01 to 06
Hypotheses tested.
Each project below started as a question. Here's what I tested, and what I found.
Method / How I work
Start with the real constraint: the ward, the schedule, the budget, the person using the device.
Clinical research · MSc, Dept. of Electrical & Electronic Engineering, University of Bristol · 2023
MRI physics research testing whether scan timing affects scanner stability for a new MR-guided treatment service.
Testing a hospital assumption and proving it wrong
Supported implementation and saved several months.
About / 02
Trained to test hypotheses.
Now I test products.
Good medical technology has to work beyond the bench: for clinicians, for patients, and in the markets that bring it to them.
I work the whole arc of a device. 2,500+ surgeon insights analysed to steer new product development. ICU floors walked beside nurses, wound-care and infection-prevention teams, proving devices fit real routines. Products carried into markets across the UK, EU, APAC and US. And luxury retail taught me this: every product, medical or not, is finally bought by someone with a human mind.
Credentials
MSc · Biomedical Engineering
University of Bristol
BTech · Biomedical Engineering
Manipal Institute of Technology
Guest speaker & mentor, Johns Hopkins University · Invited by Prof. JJ Rorie to Careers in PM Day for her Fundamentals of Product Management class, alongside product leaders from Apple, Microsoft and Labcorp.
University of Bristol alumni mentor · Guiding students exploring careers in biomedical science and MedTech.
Class II & III medical devices · UK · EMEA · APAC · US
Audio specimen / field recording № 105
Product Voices with JJ Rorie
High Stakes, No Shortcuts.
What medical device product managers can teach everyone else.
Most product advice assumes software. This conversation is about the part of the job where the world is physical: feedback gathered from surgeons and nurses on ICU floors, regulatory timelines that run for years, and decisions that need more rigour the higher the risk climbs. I also trace the route in, from code to hospital operations during COVID to a research project that changed the direction.
- Episode
- 105
- Show notes
- 26 min read
- Host
- JJ Rorie
Lab / A closer look
Field work · Biomedical engineering
The Brochure Lied
Two hospital machines, both sound great on paper. Pick the one you'd buy, then reveal which one actually broke less.
Open the comparisonSystems thinking · Staff time
Win Back an Afternoon
Hospital staff lose hours to paperwork. Guess how much time three small changes could give back to patients, then see the answer.
See the patient impactCoursework · Systems biology
The Oscillation Window
Turn one control and watch a gene network settle, destabilise and begin to oscillate.
Open the oscilloscopeCoursework · Genomics
Kinship, Written in DNA
Guess the koala's closest relative, then let mitochondrial DNA reveal the family tree.
Run the sequence
Coursework · Wearable sensing
Movement, Measured
Scrub through a simulated day and see how phone sensors recognise rest, walking and running.
Open the monitorAsk the specimen.
Beyond MedTech / 03
Aneye for detail,
honed by customer interaction.
50+ fragrances. 500+ beauty brands. 160+ fabrics. Across fragrance, beauty, fashion, and interiors, I worked the floor, matching real customers to the right product, fast, and consistently hitting sales targets doing it.
Harvey Nichols · Tom Ford · Boots · House of Fraser · sofa.com · River Island · The Fragrance Shop
Contact / 04
Let's make something matter.
Selected supporting evidence is available for discussion, with confidential and client sensitive information appropriately redacted.